When NASA achieved JFK’s goal of putting a man on the moon, it somehow managed to accomplish that without any bestselling innovation books, using a 10-step innovation processes, or employing innovation consultants. By any definition of the word, putting a man on the moon was innovative. It changed the basis of competition in the space race, and it had meaningful societal consequences for decades to come. Everyone working on the moon landing knew they were innovating — the word meant something.

Source: Stop ‘innovating’: Aim higher | VentureBeat | Entrepreneur | by Iliya Rybchin, Highnote Foundry